Choosing a data removal service can feel confusing, especially if you want your personal details removed from the internet. Two popular options, DeleteMe and Incogni, promise to help. But which is the better choice for you? This article breaks down their differences, strengths, and what beginners often overlook.
What Do Data Removal Services Do?
When you search for your name online, you might find your address, phone number, or even family info on “people search” sites. Data removal services contact these sites to request deletion of your personal data. This protects your privacy and reduces the risk of scams or identity theft.
Deleteme: A Closer Look
DeleteMe is one of the oldest and most trusted names in the industry. Their team manually checks over 50 data broker sites and sends removal requests for you.
Key Features
- Covers more than 50 sites, including Whitepages and Spokeo.
- Reports sent to you every 3 months showing progress.
- Family plans available.
- US and some international coverage.
Pros And Cons
Pros:
- Detailed reports so you know what’s removed.
- Strong reputation for customer support.
Cons:
- Pricier than some competitors.
- Removal can take up to 2 months for some sites.
Incogni: What Makes It Different?
Incogni is a newer service from the makers of Surfshark VPN. It uses automation to reach out to data brokers, saving time.
Key Features
- Targets over 180 data brokers (mainly US, Canada, EU).
- Fully automated requests and follow-ups.
- Simple, modern dashboard.
- Lower price point.
Pros And Cons
Pros:
- Fast, automatic process.
- Covers more brokers, especially in Europe.
Cons:
- No detailed progress reports.
- Some brokers are US-only and not covered.
Side-by-side Comparison
To understand the main differences, see this simple breakdown:
| Feature | DeleteMe | Incogni |
|---|---|---|
| Number of Brokers | 50+ | 180+ |
| Manual/Automatic | Manual | Automatic |
| Progress Reports | Yes | No |
| US Coverage | Excellent | Good |
| EU Coverage | Limited | Strong |
Pricing Compared
Here’s how their pricing stacks up:
| Service | Annual Price (USD) | Family Plan |
|---|---|---|
| DeleteMe | $129 | Yes |
| Incogni | $77.88 | No |
What Beginners Often Miss
- Data returns: Even after removal, your info can reappear. Both services offer ongoing monitoring, but you should understand that no service provides permanent deletion.
- Manual follow-up: Some sites ignore requests. DeleteMe’s team follows up manually, which is better for stubborn brokers.
- Report value: DeleteMe’s quarterly reports help you see proof of removal. Incogni’s process is faster but less transparent for beginners.
Which Should You Choose?
If you want clear, detailed updates and are mainly worried about US sites, DeleteMe is the safer bet. If you want the most brokers covered, a lower price, and live in Europe or Canada, Incogni is hard to beat.
For more about how data brokers work, check this Wikipedia guide.
Frequently Asked Questions
What Is A Data Broker?
A data broker is a company that collects and sells your personal information, often without your knowledge. They get data from public records, social media, and other sources.
Is Data Removal Permanent?
No, your data can return if it gets shared again. Both DeleteMe and Incogni offer ongoing monitoring to help remove new records as they appear.
How Long Does Data Removal Take?
Removal times vary. DeleteMe may take a few weeks to two months, while Incogni’s automated system can be faster but depends on broker response.
Which Service Is Better For Non-us Users?
Incogni covers more brokers outside the US, especially in the EU and Canada. DeleteMe is best for US-focused users.
Do These Services Guarantee 100% Removal?
No service can guarantee all your data will be deleted. Some sites ignore requests, and new brokers appear often. Regular monitoring is the best way to keep your data off the web.
Choosing between DeleteMe and Incogni comes down to your needs: detailed reports and US focus, or more coverage and automation. Both can help you reclaim your privacy, but understanding their differences is the key to making the right choice.




