Choosing a CRM for your real estate business is a big decision. Follow Up Boss and LionDesk are two popular options, but they serve different needs. If you are new to real estate tech, the choice can feel overwhelming. This review will help you understand the differences, so you can pick the right CRM for your workflow, team size, and budget.
Core Features Compared
Both platforms offer essential tools, but they are not identical. Here is a side-by-side look at what you get:
| Feature | Follow Up Boss | LionDesk |
|---|---|---|
| Contact Management | Advanced, with smart lists | Simple, easy-to-use |
| Email & Texting | Built-in, mass texting included | Built-in, video texting available |
| Lead Routing | Automated, round robin | Basic, manual options |
| Integrations | Over 200+ apps | Limited, but covers basics |
| Mobile App | iOS & Android, highly rated | iOS & Android, decent reviews |
Follow Up Boss is known for its automation and deep integrations. LionDesk focuses on simplicity, with video messaging as a unique feature.
Ease Of Use
Beginners often worry about learning new software. LionDesk is easier to start with. Its dashboard is clean, with fewer buttons and settings. Even new agents can import contacts and send texts within minutes.
Follow Up Boss has more options, so it takes longer to learn. But, its tutorials and support help users get comfortable. Teams who want to scale will find Follow Up Boss more flexible in the long run.
Pricing Breakdown
Pricing matters, especially for new agents or small teams. Here’s how costs compare:
| Plan | Follow Up Boss | LionDesk |
|---|---|---|
| Entry Level | $69/month (up to 3 users) | $21/month (per user) |
| Mid Tier | $499/month (up to 25 users) | $42/month (per user, extra features) |
| Free Trial | 14 days | 30 days |
LionDesk is more affordable for solo agents. Follow Up Boss gives better value to growing teams, as user costs drop with larger plans.
Automation And Workflow
Follow Up Boss stands out with its automation tools. Drip campaigns, lead assignment, and follow-up reminders happen without manual work. This is a big advantage if you handle many leads daily.
LionDesk offers basic automation, like scheduled emails and texts. However, it lacks the advanced workflow builders that Follow Up Boss provides.
Customer Support And Training
Both companies offer live chat, email support, and a resource library. Follow Up Boss provides more onboarding help for teams, including free data migration. LionDesk’s support is friendly, but response times can be slower during busy periods.
Who Should Choose Each Crm?
- Choose LionDesk if you are a beginner, solo agent, or want a simple, low-cost system.
- Pick Follow Up Boss if you run a team, want advanced automation, or plan to scale.
New users often overlook integration needs. For example, if you use tools like Zillow or Mailchimp, Follow Up Boss’s integrations save hours every week. Another missed detail: video texting in LionDesk can help agents stand out with personal messages.
Frequently Asked Questions
What Is The Main Difference Between Follow Up Boss And Liondesk?
Follow Up Boss offers more automation and integration options. LionDesk is simpler and costs less.
Which Crm Is Better For A Small Team?
Follow Up Boss is better for teams because it scales well and offers advanced features for collaboration.
Does Liondesk Support Video Messaging?
Yes, LionDesk includes video texting, which lets agents send personalized messages to leads.
Is There A Free Trial For Both Platforms?
Yes. Follow Up Boss has a 14-day trial, and LionDesk offers a 30-day trial.
Where Can I Find More Details About Real Estate Crms?
You can read more at the official National Association of Realtors website.
Choosing between these two CRMs depends on your current needs and future goals. Start with a trial to see which feels right, and remember: the best CRM is the one you will actually use every day.
